On Sunday, August 24, 2025,

Alpha Woman Association had the honor of co-hosting an exclusive, invite-only experience at Maison Francis Kurkdjian Houston, alongside The B Firm PR and our powerhouse board members Erica Dias, Shav’ee Ho, and Alicia Armstrong.

Set in the heart of Houston’s luxury district, this gathering brought together a carefully curated guest list of leaders, creatives, executives, and change-makers—all united by a shared mission: to build legacy, lead with intention, and align purpose with power.

When Scent Becomes Symbolic

Hosted at one of the most iconic fragrance houses in the world, this wasn’t just an event—it was a moment of elegant alignment. From Baccarat Rouge 540 to Oud, the essence of the evening reflected exactly what Alpha Woman Association stands for:
Bold. Timeless. Unforgettable.

As guests explored the Maison, they were invited to experience scent as an extension of brand identity—a subtle, personal, and lasting expression of presence and power.

Collaboration with Purpose

This event marked a milestone in our journey—our first luxury retail collaboration with Maison Francis Kurkdjian. Partnering with a brand so deeply rooted in craft, storytelling, and global influence brought our values full circle.

Through this partnership, Alpha Woman Association was able to:

Elevate our brand in the luxury, beauty, and corporate space
Expand our presence among professionals, investors, and high-impact collaborators
Offer our members and supporters access to exclusive activations rooted in elegance and purpose

The Power of Presence

In true AWA fashion, the experience was intentional from start to finish:

Custom floral arrangements by Amor Del Bueno added warmth and meaning, with deep red roses—a signature of our community—on full display.
Our board members welcomed guests with grace and presence, sharing the mission behind AWA and our growing initiatives including Alpha League Membership and our upcoming Alpha Woman Summit.
Attendees were encouraged to explore, connect, and build relationships that extend beyond the moment.

This was not a promotional event. It was proof of what happens when strategy, community, and luxury align.

Looking Ahead

We are proud to collaborate with brands that mirror our values:
✨ Excellence
✨ Empowerment
✨ Impact

This event reminded us that proximity to power creates possibility—and every scent, space, and shared story carries intention.

To our partners at Maison Francis Kurkdjian and The B Firm, and to all who attended—thank you for making this a night to remember.

📌 Interested in partnering with Alpha Woman Association or attending our next invite-only experience?
Follow us @AlphaWomanAssociation and stay tuned for what’s next.

Because when women align with excellence, expansion becomes inevitable